Framestore use Mistika for ingenious LG cinema commercial
posted in: Press Release, SGO Press Releases
London, UK, 18 March 2011: SGO’s Mistika was used by Framestore for all the stereoscopic alignments, depth grading and visual effects compositing for the LG “Rare Butterflies” cinema commercial for LG’s integrated 3D cinema and digital campaign. Directed by Richard Ayoade for Framestore’s digital team, and lead by Executive Producer, Simon Whalley, Framestore conceived, filmed and post produced the high profile campaign for agency Mindshare, to demystify stereoscopic 3D, using humour and interactive elements on the online version.