SGO continues expansion by appointing AArmadillo as official North American reseller partner for Mistika

“Mistika’s next-generation editing, DI, compositing, effects and colour grading toolsets are of the highest standard, and are setting new performance and flexibility benchmarks in the entertainment industry today.”

Colin Ritchie, CEO, AArmadillo

Los Angeles, U.S., 10th January 2012 –

SGO today announces the appointment of AArmadillo Inc. as its official reseller partner in North America for Mistika on-set, post production systems and workflow solutions. AArmadillo is a well-known distributor and solution provider of production and post production equipment to the entertainment industry. The company was selected by SGO for its long-standing reputation in building solid relationships between technology vendors and users, its leading-edge knowledge of 2D/3D stereo workflows, and first-class customer support. Along with promoting Mistika and stimulating sales, AArmadillo will form a close and long term relationship with SGO by providing customer demonstration and training facilities, including local technical services, for the rapidly expanding US market.

AArmadillo has over forty years of combined expertise and skill sets within the entertainment industry and provides a variety of installation and support services to post production, film and broadcasting companies across the US. The company has sustained its leadership position by remaining focused on the changing technology needs of entertainment professionals, and the constant evolution of hardware and software for motion picture and broadcast production and post.

AArmadillo is headed by CEO, Colin Ritchie, who is an associate member of the ASC, and an active member of the VFX Society. Colin says: “Mistika’s next-generation editing, DI, compositing, effects and colour grading toolsets are of the highest standard, and are setting new performance and flexibility benchmarks in the entertainment industry today.” Colin continues: “Mistika is a perfect technology fit for AArmadillo, and adds to our portfolio, a powerful 2D/3D stereo technology, that delivers the very latest workflow efficiencies from on-set image processing to the final/finish editorial and colour correction.”

Geoff Mills, Director of SGO Global Sales & Operations, comments: “Mistika has a solid base in the US, and we now want to expose the benefits of this technology to a wider audience. Colin and his team at AArmadillo have their fingers on the pulse of the industry’s changing requirements, and are perfectly positioned to introduce Mistika’s leading capabilities to more customers in the US.” Geoff adds: “AArmadillo’s unique and well-respected presence across North America will be a great asset in helping to promote and support SGO to the film and television industry professionals. We look forward to working with them for many years to come.”

About Free Your Mind

AArmadillo, Inc. offers post-production film / TV companies as well as manufacturers, a variety of services based on over 40 years combined expertise and skill-sets within the entertainment industry. www.aarmadillo.com

About SGO

SGO is an established leading developer of high-end solutions including its flagship DI and Stereo 3D system Mistika, and on-set application Mistika Live, for post production in the broadcast and film industries. A global company, SGO continues to expand with offices and reseller partners across the world. The company prides itself in establishing close and long term relationships with its customers, providing an effective personal service by a dedicated team. www.sgomistika.com

About Mistika

As a complete post production system, Mistika has highly developed tools which include editing, conforming, image restoration, compositing, colour grading, multi mastering and DCP deliverables for both 2D and stereo 3D. History was made with the world’s first live Stereo3D BSkyB sports broadcast where Mistika played a significant role in the launch of Sky 3D TV. Mistika was also used for Stereo 3D post of BAFTA award-winning “Flying Monsters 3D with David Attenborough” for Sky 3D TV and 3D IMAX, for which the project also won an IBC 2011 Special Award with Atlantic Productions, ONSIGHT and Sky3D as supporting partners for remarkable post production.