The Advantages Of Digital Signage

posted in: Blog

Digital Signage is a very powerful tool in multi-media marketing allowing communication with potential or real customers to be manipulated quickly to create the maximum possible impact. Digital signage looks set to revolutionise the methods by which organisations communicate their messages, and it is not solely concerned with generating or exploiting sales leads. Businesses are in a position where they can actually sell products and services tailored to individual customers by informing them of particular promotions or products via interactive retail displays. In the workplace, schools and other public areas digital signage can be used to display company policy, safety regulations, timetables and other public service announcments.

However, none of this explains why an organisation should invest in digital signage.

Digital signage is genuinely interactiveNEC Video Wall Signage

We are all familiar with billboard and other forms of static sign advertising. The most obvious disadvantage of this medium is that the sign itself must be changed or reprinted. If you are business that relies on ever changing information like a book makers or tickets sales office then regularly re-printing posters becomes a regular outlay. Not so with digital signage, the screens themselves can present a whole host of static and moving media in an interactive presentation thus making the content intrinsically more engaging. So for example with a digital menu board it is possible to completely change how a target audience is engaged. Is it raining? Lets push hot drinks and cakes. Is the sun shining, then change the menu to cold drinks and ice-creams. In retail settings, it is possible to rehash sales and cross-sell different products while customers are waiting at the checkout. In short it is possible to use everything from animation to music and back again to gain and more importantly maintain the attention of your audience.

Digital signage can be centrally controlled

The content displayed is up-datable in real time allowing you to react to changes in weather, time of day, target audience etc. For example if you have signage that is visible to the customers queuing in line for a cinema screen it makes sense that the content it displays is different when you have a line of children waiting than when you have a line of adults. It is also possible to display multiple messages on the same screen. These messages can range from the latest special offers in a high-street department to the latest releases in a cinema foyer. Information flow can be controlled from a central point, meaning that hundreds or thousands of individual screens can be managed and controlled much more efficiently.

There is a huge cost saving here because new content can be streamed with no additional cost. Without a doubt, digital signage does require an up-front investment by the organisation concerned, but once set up, it is much easier to maintain. For example, if you are a charity, political party or even a trade union; if you are not using digital signage, as an organisation you need to invest in new printed materials every time you have a new message or campaign to communicate. For businesses, once they have set up digital signage, any extra available space on the screen can be an additional revenue earner, for instance, it can be used to sell advertising space.

In summary, digital signage is a simple to use and versatile communications tool which can deliver precise, eye-catching and dynamic content no matter the population demographic or the target audience.

View the range of monitors we have available for digital signage, retail displays and more at –