3ality Digital purchases SGO Mistika for their Burbank Office

posted in: Press Release

“Mistika is a truly amazing system. We are deeply committed in  supporting SGO and promoting Mistika because it delivers and at times, excels in areas which were thought to be impossible.”

– Steve Schklair, CEO and Founder, 3ality Digital.

IBC 2010, RAI, 11 September 2010:

At the forefront of technology, SGO is delighted to announce 3ality Digital’s acquisition of Mistika and that a strategic alliance with them has been confirmed to further develop and deliver complete stereoscopic 3D solutions to the market. 3ality Digital fully appreciates the enormous value of Mistika’s impressively advanced technology and capability and is committed to support SGO and promote Mistika. This partnership gives SGO far reaching opportunities to equip their customers with a wider range of services at the highest quality by including comprehensive and inclusive stereoscopic 3D solutions on the level that 3ality Digital can provide.

“Mistika is an amazing system and an incredibly high quality post production tool, which works unbelievably well with stereoscopic 3D. Being software driven, our goal is to provide the industry with exceptional 3D work-flow using Mistika. The development partnership will allow seamless meta-data feeds from on-set to post for an even greater level of automation. 3ality Digital is passionate about the very best stereoscopic 3D images and dedicated to setting the standard for the entire entertainment marketplace. We are deeply committed to support SGO and promote Mistika because it delivers and at times excels in areas which were thought to be impossible. ” states Steve Schklair, CEO and Founder, 3ality Digital Systems.

“This is an exciting partnership with 3ality Digital which is regarded as one of the main stereoscopic 3D creative solution providers in the industry. Our companies are equally motivated to combine efforts to deliver exceptional stereo 3D services offering wider choices to our customers and SGO is proud to be associated with 3ality Digital.” Geoff Mills, Director of Sales and Operations at SGO confirms. He adds further: “There is no doubt that the market rightly views Mistika as having the very best stereo 3D tool-set and work flow which is why this alliance with 3ality Digital further proves it is the system of choice.”

SGO’s Mistika, the high-end DI post production system, offers a complete solution, which plays an integral role in the stereo 3D production process. Mistika’s industry-leading performance for post production, across all genres from advertising, film and television productions in 2D and stereoscopic 3D, is becoming widely recognised as an essential core system for the full production and post production process. 3Ality Digital’s stereoscopic 3D production products further complement SGO’s Mistika’s post production vital tool-sets and deliverables.

About 3ality

3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through presentation, independent of viewing environment. 3ality Digital’s camera platforms, stereo image processing systems and S3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium and are rapidly being adapted by broadcasters, production companies, studios and consumer electronics manufacturers. 3ality Digital’s systems are optimised to handle the demands of live S3D broadcast, offering such must-haves as fast set-up, perfectly aligned zooms, accurate imagery right from the camera and automation that reduces the number of required production personnel.

3ality Digital technology has powered a number of live-action firsts including U2 3D, the first movie shot completely in live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, December 4th, 2008); the first live S3D sports broadcast available to consumers, including the 2009 BCS Championship Game, BSkyB’s landmark Manchester United vs. Arsenal soccer broadcast (January 31st, 2010) and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24th 2010 on MSG); the first S3D commercial broadcast on television (Sobe “Lizard Lake”); and the first episode of a scripted television serried shot in live-action S3D (Chuck vs. The Third Dimension, aired on NBC on February 2nd, 2009).

For more information, please visit www.3alitydigital.com

About SGO

SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO’s high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Park Road Post Production, BSkyB, Framestore, Preditors, On Sight, BTV, ATM, Mighty Horn, Videomedia, Molinare Madrid, Infinia, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es