For immediate release - February 2010, London, UK.
SGO partners with Steve Shaw’s Light Illusion Consultancy to promote Mistika on a global level
London, UK, 19 February 2010: SGO UK, announced at Broadcast
Video Expo, exciting plans to strategically expand Mistika’s
global territory and has partnered with Steve Shaw, senior
industry consultant, to endorse Mistika through his company
Light Illusion.
Light Illusion's Steve Shaw has advocated for a long time the
benefits of using DI systems that provide more than just colour
correction tools, preferring systems with a wide range of
capabilities aimed at enabling a centralised, rather than
distributed, approach to post-production workflows, including
stereoscopic 3D. “Recent advances in off-the-shelf PC systems,
GPU processing, and storage hardware, combined with some unique
software developments and ground breaking creative tools, has
enabled European Developer, SGO to bring its Mistika finishing
system to the forefront of the market. I am delighted Light
Illusion has been asked to provide consulting services to SGO to
assist in managing the world-wide interest that Mistika is
justifiably gaining.” Steve Shaw states.
Light Illusion’s consultancy services have been used by an
extensive range of manufacturers and post-production operations
across the globe, including the likes of Quantel, Cintel,
OmniTek and Cine-tal where Light Illusion provided advanced DI
consultancy services as well as providing product marketing and
development assistance. Light Illusion has also been a key
player in assisting various global post-production operations
develop their DI workflows, including LA’s premier DI house and
film lab FotoKem, New Zealand’s Park Road Post, Soho’s Moving
Picture Company (MPC), India’s Gemini Lab, EyeQube, Adlabs
Films, and FutureWorks, Toronto's leading colour house Notch,
Rome’s famous film studios Cinecittà as well as leading 3D
Stereoscopic operation E-motion in Genoa, amongst many others.
Creatively Steve Shaw also has credits as colourist and DI
supervisor on a wide range of film projects, from full Digital
Intermediate features (both film and digital in acquisition)
through to trailers, commercials and promos, to VFX shots and
title sequences. Recent DI projects include Freight, Credo and
Drona, only to mention a few from an extensive list. See http://www.lightillusion.com/filmprojects.htm
for further details about Steve’s projects and work.
“SGO will benefit considerably from the partnership with
Light Illusion which will help to propel Mistika’s brand at an
exciting time in the industry. Steve Shaw is a dynamic
individual and true entrepreneur, with advanced stereoscopic 3D
expertise, as well as the high-level consultancy knowledge
required to support Mistika’s development and promotion into
this next phase. He will add immense value with his extensive
experience of international business for high technology
companies and of developing services with notable success. We
look forward to a long and successful future with Light
Illusion. ” Confirms Geoff Mills, Director of Sales and
Operations at SGO UK.
SGO Mistika continues to define and lead the stereo 3D
revolution with BSkyB, Framestore, The Club and Preditors
investing in the system recently. With Mistika’s efficient
workflows and advanced toolsets, it provides an impressively
reliable post production system to overcome challenges, offering
one powerful complete solution supporting SD-HD-2K-4K and Stereo
3D including real-time native RED workflows.
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About SGO |
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SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Videomedia, Molinare Madrid, Concrete Post Production, Brighton TV, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es.
About Mistika |
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About Light Illusion |
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Light Illusion is the industry-leading consultancy in digital cinematography and digital intermediate workflows, with support provided globally to production and post-production operations, as well as to equipment manufacturers. For further information, please contact: Steve Shaw Light Illusion Phone: +44 (0)7765 400 908 Email: steve@lightillusion.com www.lightillusion.com |
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Press Contacts for further information: UK & International: |
Spain: |
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Carole Cox |
Sofia Pensado |