For immediate release - March 2010, London, UK.
SGO launches Mistika Version 5
at NAB 2010 –
The complete finishing system
with groundbreaking stereo 3D
tools
(Stand SL 4511, South Hall)
Stereoscopic 3D is the
buzzword again this year
and SGO’s Mistika has been recognised
as
"the most capable system in the market for stereoscopic 3D
finishing"
by Framestore’s Director of Technology Steve Prescott.
London, UK, 16 March 2010: SGO will be showcasing the
Mistika Post Production System and making some exciting
announcements at their booth, SL4511, South Hall near the 3D
Pavilion this year at NAB 2010 taking place 12 – 15 April 2010.
SGO will be unveiling Mistika Version 5.0 at NAB, revealing one
of the most significant software releases to date, with a brand
new interface for maximum user acceptability as well as a set of
stunning new stereoscopic 3D and 2D tools.
Stereoscopic 3D is the buzzword again this year and SGO’s
Mistika has been recognised as "the most capable system in the
market for stereoscopic 3D finishing" according to Framestore’s
Director of Technology Steve Prescott. Mistika has been taking
London by storm, generating a great deal of excitement because
of its 2D and 3D capability and speed.
British Sky Broadcasting (BSkyB) has chosen Mistika as a
core system for their 3D channel launch and utilised Mistika’s
stereoscopic finishing ability for their channel's 3D cinema
advert shown before Avatar. "SGO's Mistika was the clear choice
for Sky… Mistika fitted in perfectly with its open platform and
has just worked from day one… The support provided by SGO has
been excellent and we certainly would not have been able to
produce the amount of diverse content so quickly without
Mistika." stated Sarah Cloutier, VFX Manager, Sky Creative.
Mistika also boasts an impressive 2D post production toolset
with advanced editing, compositing, colour correcting and film
restoration tools. Each of these interacts seamlessly with the
next in a fluid interface and many work in real-time without any
need for rendering, even at resolutions up to 4K. All of the
main features of the system, including its mind-blowing
stereoscopic 3D functionality and direct RED workflows, will be
demonstrated at NAB this year by some of the industry’s most
accomplished demo artists and experienced Mistika visual effects
artists.
Apart from their own stand, there will also be an additional SGO
presence at the Hewlett Packard booth (SL5220), which will
include an eye-catching demonstration of the Mistika Post
Production system, where the main advantages of combining a
leading HP workstation with highly developed Mistika software,
can be observed firsthand. For on-set work Mistika can also run
on HP Laptops, providing scene-to-screen workflows.
The open architecture and open storage approach of Mistika also
enables any third-party systems to have direct access to the
system's storage and files, providing for a truly 'open'
workflow even between non-SGO products. This makes Mistika both
effortless and beneficial to integrate into existing facilities.
Internally, Mistika also uses open formats at the highest
bit-depth quality, with true 16 bit floating point per channel
processes, HDR and 8K+ resolution support. By utilising standard
SAN technology, but with clever application development, Mistika
makes the most of inherent SAN capabilities.
Another significant and exciting development, which will be
announced in detail at NAB, is the launch of SGO US offices, one
located in Florida and another to follow in California.
SGO is also in partnership with S3D and Projection Design
(http://www.projectiondesign.com/), who will be providing rigs
and projectors at the show.
To enjoy an exclusive viewing of the immense power of the
software and to reserve a place, contact SGO at
info@sgo.es for a private demonstration of one of the
industry’s most advanced post production systems. For SGO UK
sales enquiries, please contact
Giles Parker at Pixelution Ltd to arrange a demonstration
either at NAB or in the UK. The SGO Team
looks forward to meeting you at NAB.
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About NAB |
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NAB is one of the most important trade shows globally, earning the respect of more than 80,000 digital media professionals every year. For further information about NAB, visit: www.nabshow.com/2010
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About SGO |
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SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Videomedia, Molinare Madrid, Concrete Post Production, Brighton TV, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es.
About Mistika |
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Press Contacts for further information: UK & International: |
Spain: |
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Carole Cox |
Sofia Pensado |