Press Release

For immediate release - October 2009, London, UK.

SGO Mistika made an impact at IBC 2009 with advanced Stereoscopic 3D and
RED workflow capabilities resulting in new sales

 

London, UK, 28 October 2009: SGO is delighted to announce that it has achieved exceptional results at IBC this year including the sale of three Mistika Post Production Systems at the show and more orders in the pipeline. Two of the companies that purchased a Mistika system, which were announced at IBC, included London’s On Sight and Soho’s Bird Studios. SGO’s UK Reseller, Pixelution has also confirmed the sale of a Mistika system to Post House Production Ltd, a leading facilities company based in the Middle East.

Exciting new developments, including the increasing interest in stereoscopic 3D have placed Mistika in the spotlight as the post production system of choice for post facilities and production companies looking to invest in a tool providing creative excellence with real-time performance. Trade show audience opinions, including senior figures from prominent key players in the industry indicated that Mistika was by far the most powerful system in the industry, especially with regards to its stereoscopic 3D capabilities. Jon Lee, Technical Director at Brighton TV, who recently installed a Mistika system also stated: “Mistika is arguably the most powerful machine in the market in terms of its grading, compositing and dual stream throughput for stereoscopic post”.

The dedicated SGO team worked together to provide a professional and memorable experience for visitors to the stand. Marketing Director, Rafael Hernandez, along with his marketing team, oversaw the whole project from start to finish delivering tangible results with an inviting and impressive looking booth. The appointment of Geoff Mills earlier this year, heading the SGO UK office, also contributed significantly to the company's ongoing success and growing recognition in the UK post production arena. Geoff Mills and Brighton TV’s Jon Lee were also invited by IBC TV News in Amsterdam to feature in a live interview with well known Sky presenter, Rob Curling, transmitting to various European television stations about Mistika’s strengths in delivering high profile projects. (To view the full interview, click on the URL: http://tinyurl.com/ibcbrightontv)

Mistika, runs on HP Z800 workstations with Intel processors, DVS Centaurus II professional video cards, fibre channel disk arrays and QLogic fibre channel cards. A 46“ JVC 3D display was also showing stunning stereoscopic 3D footage of the Swan Lake Ballet, courtesy of Brighton TV. Various demonstrations including stereoscopic 3D, real-time native Red workflow, grading and motion estimation were very compelling, resulting in the SGO and Mistika brands becoming more well known and widely respected in an increasingly demanding marketplace.
 

About SGO


SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Videomedia, Molinare Madrid, Concrete Post Production, Brighton TV, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es.

About Mistika
Mistika is a flexible high-end post production system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.

http://www.sgo.es

 

Press Contacts for further information: 

UK & International:

  

Spain:

 Carole Cox
PR Manager
SGO UK
Tel: + 44 (0) 781 747 3508

carole@radiancepr.com

 Sofia Pensado
Marketing Manager
SGO Spain
Tel: +34 915 427 976

spensado@sgo.es


 

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