For immediate release - July 2009, London, UK.
SGO Mistika used at Concrete to post produce the world’s fastest man for Red Bee Media’s London Grand Prix Athletics Promo for the BBC
“Mistika was the perfect tool to complete the post production on
this trailer. Mistika's colour grading ability was also a great
help to achieve exactly the right balance.“
- David Cox, Senior VFX Mistika Artist, Concrete.
London, UK, 24 July 2009: SGO is thrilled to announce that high profile promotion for BBC Sport's live coverage of the London Grand Prix athletics, which takes place in Crystal Palace this month, features the world’s number one sprinter Usain Bolt was post produced in SGO Mistika at Concrete in London. The promotion, which features the Triple World Champion sprinter, Usain Bolt was directed by Creative Director James De Zoete and Matt Rhodes; and produced by Nicole Coleman at media branding expert Red Bee Media.
Concrete was provided with coverage of athlete Usain Bolt winning the 100-meter sprint at the Beijing Olympics. Senior Visual Effects Artist David Cox then worked his magic in Mistika and masterfully composited skies, lightning bolts and explosive effects using stock footage. David had a blank canvas on which to create a storm centred around Usain's performance. He used multiple skies, made up of real and digital images to create a backdrop with layers of fog to create a sense of environment. David them created a single-track floor that lit up as he ran over it. Lighting bolts, flashes and explosions were all added to build to a crescendo as the athlete crosses the line. Each shot was created in a single pass in Mistika, allowing every element to be continuously adjusted. “Mistika was the perfect tool to complete the post production on this trailer. It allowed all the layers to be continuously adjusted to get the desired look without any intermediate renders. Mistika's colour grading ability was also a great help to achieve exactly the right balance for the athlete, where we wanted the skin tones to be almost black-and-white, but the country colours of his running vest to be more saturated.” David confirms. “There are stunning visual effects of Usain’s feet touching the ground that David had created in Mistika which I accentuated audibly with heavy thumping sounds and electrical buzzes to emphasise the arising tension. David used Mistika to turn World Champion athlete, Usain into a literal visual “Bolt” of lightning. The combination of striking visual and powerful sound effects gave Usain Bolt a Super Man image.“ Dino Sofos, Concrete’s Award-winning Senior Sound Designer concluded.
The entire post process was achieved at Concrete from concept design by Matt Rowley in Graphic Design to the compelling visual effects created by David Cox using Mistika. Dino Sofos accomplished seamless outstanding sound design to compliment the visuals with a collection of creatively designed high-end sound effects and audio post production for the project.
Promotion of the live coverage of the London Grand Prix athletics from Crystal Palace is on air on BBC One, BBC Two and the BBC News Channel this month.
SGO will be partnering with HP at IBC this year at the RAI Convention Centre in Amsterdam (www.ibc.org). Be sure to see the magic of Mistika at Stand C30, Hall 7. To witness Mistika in action at IBC this year, email marketing@sgo.es to reserve your place to view its RED and other data workflows, developing stereoscopic 3D toolset and advanced colour grading power.
Credits
Project: Athletics: London
Grand Prix
Title: Athletics: London Grand Prix.
Client / Creative Agency: Red Bee Media
Director/Creative Director: Matt Rhodes
Producer: Nicole Coleman
Creative Director: James De Zoete
Post Production Company: Concrete
Post-Producer: Ross Culligan,
Concrete
Post Production System: SGO Mistika
Concept Design: Matt Rowley
Smoke Rotoscope: Adrian Leva, Litsa Mouka, Aubrey Ghansang
Senior Mistika VFX Artist: David Cox
Sound Design: Dino Sofos
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About SGO |
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SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include Videomedia, Molinare Madrid, Concrete Post Production, Brighton TV, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es.
About Mistika |
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About Concrete |
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Set in the heart of Soho’s Dean Street, Concrete combines the most talented people with the very latest technology to provide the most efficient and creative post solutions. The facility offers six high-end HD and SD compositing suites based around Smokes and SGO Mistikas. The post house provides editing services based around four Avid Adrenalines and shared storage. Visual effects-based projects across the whole broadcast, commercial, corporate, feature film and music sectors are encompassed. Video services are complemented by a 5.1 surround-sound Protools audio mixing suite and voice-over booth. Visit the website to view the latest projects, house show reel, VFX, Sound and 3D show reels. |
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Press Contacts for further information: UK & International: |
Spain: |
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Carole Cox |
Sofia Pensado |